What Does Your Company Logo Convey?
In developing a brand for a new business, often the first two things that are created are the company name and its logo. The first objective when designing a logo for your business is usually that people know what you are doing, but you can go one step further and transmit feelings that make your sales increase.
Unlike the company name, the logo is an opportunity to create a
personality for your company. Is your logo bold and
exciting? Transmits confidence? Is it fun and familiar? All of
these qualities can be quickly conveyed with good design.
Now think about your current logo, or the one you would like to
create for your company. What does it say about your business? What
is the message you would like to convey?
What is the meaning of its colors?
The most effective logos use a few colors, so you have to try to
make sense of them. Use red to convey feelings of passion, danger, and
excitement. Purple is the color of royalty and wisdom. And if you
want customers to feel that you are loyal, trustworthy, and easygoing, blue
might be a good color. Gray, black, and navy blue can help you establish a
sense of professionalism and reliability.
Does the font of the text match your business style?
Your corporate message can convey femininity and delicacy, but it
is the font that will give it the final touch of style. Sources sans serif have
a touch more masculine and stronger, thicker sources can have a big impact,
while supplies can transmit more slender elegance.
Are the graphics clear and relevant?
The logo has to identify you. A dog paw can be a great logo
for a dog grooming company, but it would be a bit confusing for a plumbing
company. For many companies, this type of connection makes sense, but for
others, such as a law firm, or a financial services company, you may be more
identified by a photograph, or some simple and more symbolic design.
Does the graphic style fit your business?
The flowing lines can create the right atmosphere for a relaxing
spa, while the sharp angles could give a financial consultant authority. A
cartoonish feel can help make a business family-friendly and fun, and a
single-color graphic can help convey confidence and seriousness.
Was
your logo designed by a professional?
If it was not, it will probably convey the feeling that your
business is run by mere hobbyists. And make no mistake, just because
the clip
art was designed by professional technicians doesn't mean it's
appropriate for a logo.
Is your logo always the same?
You must follow specific guidelines for size, font, placement, and
colors. If your logo is constantly changing, you are going to confuse
potential customers, and it can also make your business appear unreliable and
flimsy, not to mention unprofessional.
Is it pretty and is it fashionable?
While this is usually the most important thing, it can become a
negative point if it is not applied correctly. If the design trend that
you used for your logo ends, you will be trapped, and you will feel
obsolete. Having to change the design of your logo can cause confusion in
your customers and lead to a drop in sales.
If you think your logo isn't sending the message you want, it may be time to go back to the drawing board and review the different options. When you do, take enough time to make sure that what your image conveys matches the style of your business. It is important to take time to decide, the changes that you make later in your logo, may affect your income, since customers could perceive a lack of professionalism and confidence.
Comments
Post a Comment