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Reasons for creating a corporate identity

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The development of a corporate identity is now expensive. And before the management of the company invests money in its development, it must understand why this very corporate identity is needed, how it helps in the development of the business, what it affects and what it should be. Let's define the concepts. A corporate identity is a means of forming an image, a combination of graphic, plastic, acoustic, color and video techniques. The main task of the corporate identity is to increase the memorability of the company by customers, to oppose their products to those of competitors. With the help of corporate identity, your company can form a certain image and reputation of the company among clients. It is thanks to the corporate identity that the client subconsciously chooses your product or service among others. Among other things, the corporate identity contributes to the introduction of new products by the company to the market. How? Let's say your company has a corpora...
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Popular logos - 5 hidden meanings in famous brands

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1. Amazon The arrow located at the bottom symbolizes the smile that appears on the faces of satisfied customers who have used the company's services. The arrow starts under the letter "A" and ends under the Z. Thus, making it clear that the buyer will find any product on Amazon, from "A" to "Z". 2. Toblerone The logo depicts the summit of the Matterhorn. If you look closely, you can see a bear hidden on the slope. Toblerone began to be produced in the city of Bern, on the coat of arms of which the bear is located. 3. Continental The letters "C" and "O" form the image of the tire - the company is engaged in the production of just this product. 4. Eighty20: Strategy, Research, Analytics The logo consists of rectangles in blue and gray in a strange order. However, if you know the binary code, then you can guess that in the binary system, the top row adds up to the number 80, and the bottom to the number 20.          ...
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How to create a font yourself

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  We've written a lot about font types, their recognition and usage. However, there remains a question that worries novice designers - how to create fonts for a logo in Cyrillic and any other language. It is important to remember that there is a painstaking process that requires an integrated approach. Before you try to create your logo: ·          develop a brief - you need to take into account the purpose for which the kit is being created, where it will be used and how long it will be used; ·          concept - what meaning it should carry and correspond to the general theme; ·          using a handwritten format is a dangerous undertaking for a beginner, since a manuscript with the wrong approach to business can cause misunderstanding of the public; ·          taking ready-made styles as a basis, you ...
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Logo design: principles of efficiency

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In the process of developing a logo as the fundamental carrier of the visual image of a company (product, service), it is necessary to take into account a number of principles that will help make the logo an effective business tool. Simplicity . The logo should be simple and clear. The presence of every detail in the logo must be conceptually justified and be an integral part of the composition. If some element can be removed from the logo, and the general idea of ​​the logo does not disappear, then this element is superfluous, artificially introduced. There is no need to overload the logo with many small details, a variety of colors, and a complex font. Development of a logo design requires a competent placement of accents to facilitate its perception and further recognition. Readability .   The logo should be easy and unambiguous to read at first glance, otherwise it is ineffective and does not reflect respect for the consumer: if a person does not underst...
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7 characteristics of a good logo

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As I have already told you, brand and logo are not the same . However, the logo is a fundamental part of the visual identity of a brand. That is why today I come up with seven general principles that a good logo should have. It does not matter if you order your logo from a designer , or if you do it yourself, or if you use one of the ones they sell already pre-designed ... it doesn't matter. These principles will help you to better assess whether the work you are hiring from someone else, or the one you are doing yourself, is on the right track. But before going into the subject, there is something I want to clarify: although these are principles applicable in a general way, nothing is absolute ... the best logo is not the one designed following rigid principles or recipes, but the one created taking into account the characteristics and conditions of each case . That said, let's see which are these principles that the best logos must meet (and generally do).      ...
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7 expert tips on how NOT to design a logo

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We might wish we hadn't, but we've all seen them. Turn around and consider a  local  business.  , and there is a possibility that your  logo  is just terrible. Hell, even big brands can make the same mistake. Have you seen the  logo  of the  Archdiocesan Youth Commission of the Catholic Church  ? No matter how much smart designers preach about the importance of a good  logo  , there will always be culprits. And of course, we laugh at them a lot, especially if they are as unintentionally suggestive as the  Institute of Oriental Studies  . And yet even those were designed by a professional. Certainly  in  most cases) they had some budget behind them. How do we get here? The answer is easy. It can be a  creative  process, but  logo  design  needs to follow some specific steps. If you don't follow them, you risk falling into the trap of being a...
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