Top 9 Logo Design Trends For 2021

 

A logo is not only the cover letter of a company, but also a symbol of the time in which it was created. Knowing the new trends in Best Modern Logo Design Services in Los Angeles, USA is essential to choose a fresh and relevant style. And there is no better time to renew and get to know the latest fashion than the beginning of a new year.

 

Logo design: trends 2021

 

1. Responsive and contextual logos

We are living in an age where logo designers must not only create aesthetically pleasing designs, but must also have a deep understanding of the different contexts in which those designs can be applied. Posters, business cards, signs, installations, advertisements, and packaging are just a few examples of where a logo may appear. In 2018, if you want to create a good logo, you must be aware of the context that surrounds it and allow the design to adapt to it.

 

2. Architectural inspiration

Although this style has been around for several years, it is emerging in popularity in a smart and innovative way. Physical space has always been important in creating a brand identity (think how every Starbucks and Apple store feels the same). As we enter an increasingly digital world, designers find ways not only to capture the look of architectural landmarks, but also to incorporate the concepts behind the physical manifestation of the brand through their visual interpretation. For example ….




3. Humor and fun (Creating energy and atmosphere)

Humor is something that sells as well as sex. While it has always been a staple in logo design, the current state of economic uncertainty could inspire people to counter negativity with more fun designs than ever. The fun comes in the form of bright colors, good vibes, and cute characters.

 

4. Metaphors

Metaphors are not new to logo design, but the growing scope of curiosity and creative exploration in the design community has recently made them a focal point of deep creative exploration. This year we will see more thoughtful and clever concepts that give the logo a deeper meaning.

 

6. Grid-based logos

Grids have served as the backbone in graphic design since Josef Müller-Brockmann laid out the fundamentals of theory on the subject in 1981. Grids have the power to portray logic, theory, control, and perfection . In a sense, it's a trend that never ends, it just comes and goes in waves. Based on the designs we've seen lately, we can expect this trend to pick up this year.

 


7. Layers, patterns and colors

Overlapping and masking are sophisticated techniques that involve the use of patterns to reveal additional content within shapes. It can often go unnoticed, but you have plenty of room for experimentation in both abstract and conceptual approaches.

 

8. Simple typography combined with monograms

There will always be a place for the classics. Lately, we've seen a resurgence of simple, well-crafted typefaces paired with monograms. Designers are honing their skills with classic typefaces, which means paying attention to the basic typography parameters for a logo: font choice, kerning, and letter spacing.

 

9. Basic geometric shapes

Typography isn't the only aspect of logo design that has been simplified. Logo shapes are now based on geometry with a “less is more” attitude . Some advantages of this style are the versatility of the brand, the ease of reading and the instant impact.

 


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