How To Create Your Logo Design Brief And Why It Is Important

 


What is a design briefing?

Your logo design brief is a document that provides the designer with all the information necessary to create your logo.

It commonly includes critical information about the business, desired design style, project schedule, and budget. Any miscommunication on these points could lead to misunderstandings between you and the designer , so be sure to describe specifically what you want and what you need.

 

1. Provide information about your business

The graphic designer must know your business, your industry, your products, and who your clients are to choose an aesthetic compatible with these aspects.

 

Describe your product, your target audience and industry

Good designers know which design techniques work well for certain types of products, audiences, and industries , so this is a good place to go into detail. Describe the materials of your product, the manufacturing process, the lifestyle of your customers or other industry competitors you have.

 

Describe your brand values

Different brand values ​​also translate into different design styles . For example, a modern style logo is not the same as a vintage one, a fun one than a sophisticated one, etc. The designer must know the values ​​of your brand in order to apply them to the design.

See the difference between a fun logo and a sophisticated one:




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Provide your company name

While this step may seem obvious, it is often overlooked. Make sure to specify exactly how your business name should be presented in your design brief: Do you want it to be included as a logo element? Are there spaces between the words? Does it matter if everything appears on one or more lines?

 

Include your company motto (if necessary)

In some cases, slogans are embedded in a design and cannot be removed from a logo. Think long and hard about whether you want to include it in your logo. Or, if you want something more flexible, ask your designer to make several versions. Keep in mind, however, that this will result in more design files and a higher price.

 

2. Describe how you would like the style of the logo to be

 

Lettermark? Emblem? Abstract logo?

 

Specifying your designer the logo format you want will save you a lot of time during the design process. If you are not totally sure what format you want, you can suggest a few that you think might work. Your designer could show you a couple of different options and advise you on the style that most identifies with your brand.

 

Colors

Good designers will know exactly which colors are right for your business . With that said, suggestions on color are welcome too. Your suggestions can be as general as "blue and black", or as specific as including images that contain examples of specific color values.

 

Inspiration (for example a mood board)

You can create a mood board and include photos with color palettes, photos of your competitors' logos, fonts, or photos with elements of other logos that you like, to show the designer your general idea.

 

3. Specify the schedule and budget

 

Calendar

The design process is just that: a process. While the actual logo design can be done unexpectedly in a few hours, it often requires a period of experimentation and exploration by the designer. For this reason, giving the freelance professional plenty of time will increase your chances of receiving a spectacular design.

In addition, you must anticipate and plan the design process well before the launch of your business.

 

Budget

It can be awkward to talk about money, but it is necessary if you have a budget and need to stick to it. At LanceTalent you will pay the designer for the project they carry out, and not by the hour. So you should clarify with the freelance professional how many versions and revisions you can get for the price you are going to pay.

Paying experienced designers a fair price for their time will give you reliable results. If you are not sure what you should pay for a logo, you can start by reading our article on the price of a logo , or consult our price table.

 

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